Minimal Makeup

Appealing to a wide demographic of consumers, this trend embraces natural beauty by using minimal make up products to enhance, not conceal. Hallmarks of this trend include barely-there foundation, neutral-toned lip and eye colors, and a focus on skin health and overall well-being.

Full Formulation Library
Dulce de Leche Lip Balm
Formula #100-78P2
Featuring natural ingredients, this luscious lip balm helps moisturize and protect lips throughout the day. The succulent Dulce de Leche fragrance is warm and slightly sweet, encouraging repeat applications.
Sun-Kissed Shimmer Drops
Formula #107-01J
Just a few drops applied directly to the face, or mixed in with moisturizer or foundation, add a healthy, luminous glow. The hint of rose-gold pigment helps even-out skin tone - perfect for a gender-neutral, minimal makeup look. The oil-based formulation is vegan, waterless, and all natural.
Banish the Smudge Tubing Mascara
Formula #108-01J
This lightweight formulation lasts all day with no smudging or smearing, then comes off easily with just warm water. The tubing fibers act as instant lash extensions, wrapping around each lash to make them appear longer and fuller.
Invisible Sunscreen Oil
Formula #112-04J
This multi-functional sunscreen has it all: it’s easy to apply, highly spreadable, and helps retain moisture – all without leaving a streaky white residue.
Glow Face Oil
Formula #103-30A
A rich, luscious blend of oils that creates a unique texture when combined with squalane – viscous in touch, light and airy in rub out. The formulation is fortified with ubiquinone and vitamin C ester for glowing, healthy looking skin.
Visible Volume Lip Oil
Formula #102-13J
It’s a natural, minimal-ingredient formulation that perfectly combines the rising trends of dewy, full-looking lips with skinimalism. This lip oil adds a silky, non-sticky shine while nourishing, moisturizing, and plumping for visibly fuller lips.
Hello Bordeaux Lip and Cheek Tint
Formula #103-45A
Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while imparting moisture – perfect for all skin types, including mature skin. It’s lightweight, blends easily, and adds a sheer tint with a subtle glow.
Skin Barrier Rescue Stick
Formula #103-43E
Multi-functional ingredients band together to brighten and add moisture to the skin, while protecting it from harmful environmental stressors such as blue light and air pollutants to maintain a well-functioning skin barrier. Featuring upcycled and natural ingredients, this serum stick is portable and easy to apply – perfect for an on-the-go moisture boost that lasts for hours.
Cushy Violet Lip Gloss
Formula #103-21G
This gloss provides an iridescent lavender shine without being sticky. A high oil load helps moisturize lips and a touch of peppermint oil adds a cooling sensation.
Nourishing Botanicals Tinted Lip Shine Oil
Formula #100-129C
Lip oils are a great format for delivering hydration while imparting an attractive sheen to lips with a bonus hint of color. This formulation features a range of natural oils to condition lips without feeling sticky or heavy. It is long wearing, with a touch of glamorous color.
Multi-Use Glow Stick
Formula #101-85
On-the-go glamour is easy with this multi-use, moisturizing, glow-enhancing stick that adds a light shimmer on the skin to highlight and smooth pores.
Oregon Mint Vegan Lip Balm
Formula #100-78P1
This popular lip balm formulation is exceptionally stable and offers just the right amount of sheen and moisture. Oregon mint imparts a cooling sensation and a fresh, natural scent.